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AlertBoot offers a cloud-based full disk encryption and mobile device security service for companies of any size who want a scalable and easy-to-deploy solution. Centrally managed through a web based console, AlertBoot offers mobile device management, mobile antivirus, remote wipe & lock, device auditing, USB drive and hard disk encryption managed services.

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AlertBoot offers a cloud-based full disk encryption and mobile device security service for companies of any size who want a scalable and easy-to-deploy solution. Centrally managed through a web based console, AlertBoot offers mobile device management, mobile antivirus, remote wipe & lock, device auditing, USB drive and hard disk encryption managed services.

Laptop Encryption Software: Data Protection Increases Brand Or Marketplace Image? Yes (A Continuation)

Yesterday I was griping on how I didn't agree with the belief that "the purpose of data protection programs is to increase brand or marketplace image," a response shared by 51% of the C-level execs surveyed by IBM and the Ponemon Institute.  I had noted that data encryption--any data protection tool, really--was "serious" stuff, and that it being associated with marketing was a travesty.

Well, I didn't actually write that, but I did imply it.  I also seemed to have implied that data security products can't, or don't, work to increase brand or marketplace image (and I meant it, too, although I'm about to do an about-face).  And, it also looks like I just stopped writing at some point, without a conclusion or anything.

Nyquil and B2B

There are a couple of things I learned since yesterday's post.  First: never take Nyquil or its equivalent if you need to work.  The warning message on drowsiness and incapacitated states is there for a reason, and it's not just geared towards people handling heavy machinery. (Actually, this was a lesson I learned some time ago; apparently, I needed a refresher course).

Second, and the more important lesson, data security tools can increase your company's brand or marketplace image.  How so?  As someone pointed it out to me, data security makes a difference in the B2B, business-to-business, arena.

When companies are looking for outsourced solutions, vendors, partnerships, etc., they place a great degree of significance on information security.  After all, there are all sorts of confidential information being exchanged and transferred: customer information, proprietary controls and processes, schematics, designs, etc.

Many companies will ask what type of security is in place.  And, being able to prove that you're already working in a secure environment goes a long way in securing that deal.

Proving Encryption Is Being Used

Mind you, that's proving, not just stating that you're using (or going to use), data security tools.  For example, take our own solution, AlertBoot.  The integrated encryption report and audit tools lets an administrator quickly analyze which machines are encrypted, allowing the admin to focus on the ones that aren't.

The same report could be generated on the spot during a business meeting (AlertBoot is a managed encryption service, so it's available where an internet connection is present), to prove that your company does, in fact, use encryption on production computers (and non-production computers as well, if necessary).  Proving security exists gives you an edge, especially when you consider instances like what The Gap had to go through.

If you'll recall, the theft of a laptop belonging to a third party contractor caused GAP, Inc. to mail 800,000 job applicants a letter of apology and an offer for free credit monitoring to any victims.  While the contractor was contractually obligated to use encryption software on their laptops, it didn't (hence the letters of apology).  Similar instances have pop up often enough that you know this is something that's weighing on decision-makers' minds.

And, even if your company is not selected in the end, you'll stand out among a pool of future potential contenders.  Especially if a "Gap situation" takes place.  What else can you call that but an increased brand or marketplace image?

Furthermore, if you have the proper data security tools in place and still experience a breach, most companies are bound to understand: they, too, have the same concerns, if not the same experiences.  They, too, know it's impossible to guarantee 100% data security.  On the other hand, if it turns out that the proper controls weren't in place...well, that's a different story.

Of course, I still don't think that "marketplace image" ought to be the reason for using data security tools.  But, it can definitely help and add towards increasing one's desirability as a business partner.

Also, in a moment of practical enlightenment, my pragmatic side asks, "so what if a company is protecting their data because it increases their brand value?  Protected data is protected data; at the end of the day, what we really care about--and should care about--is the fact that sensitive information is protected."

 
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Laptop Encryption Software: Data Protection Increases Brand Or Marketplace Image?

Disk Encryption: U Of South Carolina Beaufort Alerts Alumni Of Stolen Laptop

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About sang_lee

Sang Lee is a Senior Account Manager and Security Analyst with AlertBoot, Inc., the leading provider of managed endpoint security services, based in Las Vegas, NV. Mr. Lee helps with the deployment and ongoing support of the AlertBoot disk encryption managed service. Prior to working at AlertBoot, Mr. Lee served in the South Korean Navy. He holds both a B.S. and an M.S. from Tufts University in Medford, Massachusetts, U.S.A.