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AlertBoot offers a cloud-based full disk encryption and mobile device security service for companies of any size who want a scalable and easy-to-deploy solution. Centrally managed through a web based console, AlertBoot offers mobile device management, mobile antivirus, remote wipe & lock, device auditing, USB drive and hard disk encryption managed services.

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AlertBoot offers a cloud-based full disk encryption and mobile device security service for companies of any size who want a scalable and easy-to-deploy solution. Centrally managed through a web based console, AlertBoot offers mobile device management, mobile antivirus, remote wipe & lock, device auditing, USB drive and hard disk encryption managed services.

Laptop Encryption Software: Data Protection Increases Brand Or Marketplace Image?

According to a new survey by IBM and the Ponemon Institute, 100% of C-level executives interviewed in the UK have reported attacks targeting corporate data.  Seventy-five percent of them experienced a breach.  It looks like more and more people in charge are beginning to feel that investments in data security products, such as hard disk encryption from AlertBoot is not a bad idea.

What's really surprising to me, actually, is that according to a press release regarding the survey, 51% of them think that "the purpose of data protection programs is to increase brand or marketplace image."  That's an interesting conclusion.

Data Security Products: Sunk Costs, Not Investments, But Definitely Worth It

I've noted before that trying to figure out the ROI on data protection software is a practice in futility: an investment, by definition, requires the possibility of future returns.  This is just not possible with data security products, since they don't produce anything and hence cannot "return" anything.

Think of it this way: with apple seeds planted in the soil, there is a chance of future returns in the form of an apple tree that will bear many more apples for many years.  However, what kind of return can you get from an outer wall protecting a castle?  The wall doesn't create more walls as time goes by; if anything, the wall will require repair and maintenance, meaning even more resources will be spent over the years once it's up.

Of course, that doesn't meant the wall is "not worth it."  Everybody knows that the wall is definitely worth it.  It's just that you can't realistically calculate an ROI on the thing.

And I guess that's my point: if you're deciding on whether to "invest" in data security, the numbers will always point towards "no."  But, again, like the castle walls, that doesn't mean that it's not worth it.  I can assure you, data security is definitely worth it (especially with all the laws regarding data privacy being passed around).

Data Security to Increase Brand Marketing?  Interesting Idea

I have to say I'm against this approach to data security, although I have to admit that there might be parallels between it and brand marketing.

For one, calculating expected marketing ROI is generally a crapshoot; what you want to do is to calculate an ROI after a particular marketing campaign has taken place, and see how big an increase (or decrease) in sales was effected by said marketing.

 Likewise, if there were any ROI calculations to be made about data security software, such as encryption software, it would be after something happens, such as a laptop getting stolen: how much was saved as a result of having that protection in place?  (Yeah, it sounds weird; like I said, ROI can't be calculated for data protection.  But, this is as close as you can get to it).

Or, the fact that there is a value to having data security in place as there is value in a brand...but how do you know what it is? Accounting-wise, the value of a brand is essentially the "goodwill" generated during an acquisition, but that doesn't really quite cover it.  While the same problem exists for data security, there is no pat answer (most probably because the issue wasn't forced).

On the other hand, I see problems with binding data security to brand marketing.  For example, there is the perception, unfounded or not, that marketing is not "serious" or that it's "expendable."  I'd hate to see a scenario where, a company facing budget cuts, decides to cut their data security budget "because it's a marketing thing anyway."


Related Articles and Sites:
http://www-03.ibm.com/press/us/en/pressrelease/29743.wss

 
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Data Security: Credit In The Dumps? Personal Info Can Still Be Misused

Laptop Encryption Software: Data Protection Increases Brand Or Marketplace Image? Yes (A Continuation)

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About sang_lee

Sang Lee is a Senior Account Manager and Security Analyst with AlertBoot, Inc., the leading provider of managed endpoint security services, based in Las Vegas, NV. Mr. Lee helps with the deployment and ongoing support of the AlertBoot disk encryption managed service. Prior to working at AlertBoot, Mr. Lee served in the South Korean Navy. He holds both a B.S. and an M.S. from Tufts University in Medford, Massachusetts, U.S.A.